In April 2019, we held the first ever Zalora x Nike Team Masterclass, where participants experienced 2 full days of inspiration and ideation. Cross-functions from both companies came together, from the commercial, marketing, consumer insights and technology teams, to dive deeper into the data-enabled world of online fashion.
We heard about how the Zalora business has accelerated and gained traction with the fragmented and diverse consumers of SEA. We inspired our partners with the strength of the Nike brand and our reinvention of Women's. We were exposed to the Nike consumer on Zalora in added dimension. Together, the team unpacked the biggest opportunities that would move the needle for our business, co-creating the FY20 operating plan.