H019 ZALORA POP-UP STORE

KEY PILLARS

Win with Her

in Sports & Style

Omnichannel &

Personalised Journey 

Authenticating Basketball Culture

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PERFORMANCE OVERVIEW

4 - 10 NOV

20K USD 

ONSITE & POP-UP

TOTAL SALES

1,161

UNITS SOLD

6.43%

WEEKLY ST

64%

FW SALES

POP-UP LAUNCH EVENT

8 NOV

ZALORA POP-UP STORE

The Zalora Pop-Up Store is launched in Greenbelt 3, Makati City in collaboration with fashion, sports, beauty, and lifestyle brands. Brand ambassadors, print and digital media, as well as top fashion and sports influencers all came together on a Friday night for a jam-packed launch event at the pop-up store. Guests were treated to the latest offerings from Nike, Benefit Cosmetics, G Active and Something Borrowed, music by DJ Butta B and a dance performance from Manila’s top female dancers - bringing to life the vibrant outfits through energy and movement.

pop-up overview

9-11 NOV

700

VISITORS

 

over the first 3 days of public store opening

138K PHP

 

sales generated from pop-up from geo-tracking

AF1 FRANCHISE

600

UNITS

 

of AF1 sold on opening week, exceeding weekly ST expectations.

AF1 SHADOW

 

100% ST

 

 

of AF1 SHADOW with 196 units all sold out

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Leveraging digital purchase touchpoints for an omnichannel experience.

ONLINE TO OFFLINE

Consumers are digitally connected  & actively participating in the store innovations.

CONSUMER JOURNEY

Instagrammable areas for consumers to celebrate their basketball style & expression

BASKETBALL CULTURE