H019 ZALORA POP-UP STORE
KEY PILLARS
Win with Her
in Sports & Style
Omnichannel &
Personalised Journey
Authenticating Basketball Culture
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PERFORMANCE OVERVIEW
4 - 10 NOV
20K USD
ONSITE & POP-UP
TOTAL SALES
1,161
UNITS SOLD
6.43%
WEEKLY ST
64%
FW SALES
POP-UP LAUNCH EVENT
8 NOV
ZALORA POP-UP STORE
The Zalora Pop-Up Store is launched in Greenbelt 3, Makati City in collaboration with fashion, sports, beauty, and lifestyle brands. Brand ambassadors, print and digital media, as well as top fashion and sports influencers all came together on a Friday night for a jam-packed launch event at the pop-up store. Guests were treated to the latest offerings from Nike, Benefit Cosmetics, G Active and Something Borrowed, music by DJ Butta B and a dance performance from Manila’s top female dancers - bringing to life the vibrant outfits through energy and movement.
pop-up overview
9-11 NOV
700
VISITORS
over the first 3 days of public store opening
138K PHP
sales generated from pop-up from geo-tracking
AF1 FRANCHISE
600
UNITS
of AF1 sold on opening week, exceeding weekly ST expectations.
AF1 SHADOW
100% ST
of AF1 SHADOW with 196 units all sold out
(featured on right)
