H019 ZALORA POP-UP STORE
Win with Her
in Sports & Style
Authenticating Basketball Culture
4 - 10 NOV
ONSITE & POP-UP
POP-UP LAUNCH EVENT
ZALORA POP-UP STORE
The Zalora Pop-Up Store is launched in Greenbelt 3, Makati City in collaboration with fashion, sports, beauty, and lifestyle brands. Brand ambassadors, print and digital media, as well as top fashion and sports influencers all came together on a Friday night for a jam-packed launch event at the pop-up store. Guests were treated to the latest offerings from Nike, Benefit Cosmetics, G Active and Something Borrowed, music by DJ Butta B and a dance performance from Manila’s top female dancers - bringing to life the vibrant outfits through energy and movement.
over the first 3 days of public store opening
sales generated from pop-up from geo-tracking
of AF1 sold on opening week, exceeding weekly ST expectations.
of AF1 SHADOW with 196 units all sold out
(featured on right)