NSP KICKS LOUNGE
VIVO CITY MALL
On the 4th of October, we launched SG’s first Kicks Lounge located in Vivo City Mall.
Vivo City is the biggest mall in Singapore and go to destination for locals & tourist. The mall is linked via the mass rapid transit and is highly accessible. It is also the gateway to Sentosa, Singapore’s Island Playground.
Vivo City is home to more than 340 retail, art, fashion, food concepts, and indoor sports activities.
VISUAL MERCHANDISING & STYLING
Merchandising for this store was powered by an extensive 16-week Store Opening Plan led by the Category Matrix Teams.
Kicks Lounge opened its doors in an awesome way last October 4th, with a successful night buzzing with consumers, influences.
We were fortunate to have Carla Dunareanu, the country’s most prominent Celebrity & Emcee, local
well-known Social media influencers, and VP/GM for NIKE SEA&I, Sanjay Gangopadhyay gracing the event.
SERVING OUR MEMBERS
“We are so happy that Nike Kicks Lounge has an event where men & women can also have fun!”
NIKE CUSTOMISED SOCKS
“Consumers customising their own nike socks during the opening event
“SWOOSH" Manicure service for consumers and is the most popular amongst the female shoppers!
Sneaker Cleaning services and tips on Sneaker care provided for all Sneaker fans!
PRODUCT OF A 16-WEEK
SOLID STORE OPENING PLAN
Hiring of service
Right talent in right role
Elevated Ekin Session
100% DNA Foundational
100% DNA E;evated
Sales Floor Leadership 2.0
Tools (Daily Game Plan,
Zoning & Huddle Plan)