NSP KICKS LOUNGE

VIVO CITY MALL

On the 4th of October, we launched SG’s first Kicks Lounge located in Vivo City Mall.

Vivo City is the biggest mall in Singapore and go to destination for locals & tourist. The mall is linked via the mass rapid transit and is highly accessible. It is also the gateway to Sentosa, Singapore’s Island Playground.

Vivo City is home to more than 340 retail, art, fashion, food concepts, and indoor sports activities.

FLOOR LAYOUT

VISUAL MERCHANDISING & STYLING

Merchandising for this store was powered by an extensive 16-week Store Opening Plan led by the Category Matrix Teams.

FITTING ROOM

OPENING EVENT

Kicks Lounge opened its doors in an awesome way last October 4th, with a successful night buzzing with consumers, influences.

We were fortunate to have Carla Dunareanu, the country’s most prominent Celebrity & Emcee, local   

well-known Social media influencers, and VP/GM for NIKE SEA&I, Sanjay Gangopadhyay gracing the event.

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SERVING OUR MEMBERS

“We are so happy that Nike Kicks Lounge has an event where men & women can also have fun!”

NIKE CUSTOMISED SOCKS

“Consumers customising their own nike socks during the opening event

SWOOSH MANICURE

“SWOOSH" Manicure service for consumers and is the most popular amongst the female shoppers!

SNEAKER CLEANING

Sneaker Cleaning services and tips on Sneaker care provided for all Sneaker fans!

OPENING EVENT

THE TEAM

PRODUCT OF A 16-WEEK

SOLID STORE OPENING PLAN

1.

Hiring of service

2.

Right talent in right role

3.

Elevated Ekin Session

4.

100%  DNA Foundational

5.

100%  DNA E;evated

6.

Sales Floor Leadership 2.0

Tools (Daily Game Plan,

Zoning & Huddle Plan)

THE TEAM

THE RESULTS

RESULTS AFTER 19 DAYS OF OPERATIONS

      TRAFFIC

15K         

       CONVERSION RATE

7%          

USD$963        

   PRODUCTIVITY PER SQ FT

ADPT

USD$111