'RRILEY'

SEA&I FA19 RECAP

@RRILEY [90.1K FOLLOWERS]

RRILEY, AKA SANDRA RILEY TANG, HAS BEEN A KEY OUR SINGAPORE INFLUENCER SINCE OVER FOUR YEARS AGO.

SHE FIRST CAME INTO THE SCENE WITH A BAND CALLED THE SAM WILLOWS IN 2012. SINCE THEN, TSW HAS ESTABLISHED ITSELF AS ONE OF THE MOST SUCCESSFUL LOCAL BANDS WHO PRODUCES THEIR OWN TRACKS.

OUTSIDE OF HER MUSIC, RRILEY IS ALSO A CERTIFIED YOGA INSTRUCTOR. SHE HAS ALSO BEEN FEATURED IN GLOBAL NTC YOGA LAUNCH IN 2017.

AFTER A SUCCESSFUL LAUNCH OF HER FIRST SOLO SINGLE, RRILEY PLANNED TO DROP THE 2ND ONE ‘MMM BYE’ ON THE NIGHT OF 8.29 FOLLOWED BY THE MV ON 8.30. 

‘MMM BYE’ IS ALL ABOUT WOMEN EMPOWERMENT AND BEATING THE STEREOTYPES OF HOW WOMEN SHOULD LOOK OR BEHAVE. 

THE MUSIC VIDEO FEATURES A GROUP OF ‘MISFITS’, WOMEN OF DIFFERENT SHAPES, SIZES AND BACKGROUNDS THAT WILL REITERATE THE MESSAGE OF THE SONG AND CELEBRATE DIVERSITY.

OUR OPPORTUNITY

LEVERAGE OUR INFLUENCER TO DRIVE PRODUCT ENERGY AND EXPOSURE

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KEY PRODUCTS: AM270 REACT, BRA

RETAIN OUR MEMBERS THRU SPECIAL EXPERIENCE 

IN PARTNERSHIP WITH NIKE DIRECT TEAM (NIKE JEWEL)

MUSIC VIDEO

PRODUCT PLACEMENT IN THE MUSIC VDO

AM270 REACT, BRA, WMNS APPAREL

EVENT

WORLD PREMIERE OF 'MMM BYE' MUSIC VIDEO & LIVE PERFORMANCE @ NIKE JEWEL

EXCLUSIVE FOR NIKEPLUS MEMBERS

RRILEY AND HER DANCERS SHARED THEIR PERSONAL EXPERIENCES WITH BEING CRITICISED FOR NOT FITTING IN THE STEREOTYPE OF HOW WOMEN SHOULD LOOK AND ACT LIKE, AND HOW THEY OVERCAME THESE ADVERSITIES.  IT WAS A TRULY MEANINGFUL AND INSPIRING SESSION FOR MEMBERS, AFTER WHICH THEY WERE GIVEN TIME TO TAKE PHOTOS WITH RRILEY.

PRODUCTS THAT FEATURED IN THE 'MMM BYE' MUSIC VIDEO WAS DISPLAYED AS A COLLECTION IN THE STORE TO ALLOW CONSUMERS EASY ACCESS TO THE LOOKS OF RRILEY.

MEMBERS WHO PURCHASED WMN PRODUCTS AT THE STORE  RECEIVED A SET OF DUBRAE AND LACES HANDPICKED BY RRILEY.

RESULTS

US$11.1k DAILY REVENUE

CONVERSION - 5.7%

W'S APP SOLD: 52

W'S FW SOLD: 18

BEST SELLER: SATIN PANTS

85 NIKEPLUS MEMBERS

SLOTS SNAPPED UP IN 20 MINS

MMM BYE