RE IMAGINE INDIA SP20

IN SP20,  WE STRENGTHENED OUR CONSUMER’S RESOLUTION WITH THE BRAND’S LATEST RUNNING INNOVATION THAT ALLOWS THEM TO PURSUE THEIR FAVOURITE SPORT WITHOUT THE

FEAR OF INJURY. THE RUNNERS LOVED THE INNOVATION WITH THE REACT INFINITY CLOCKING >12% AWST IN OUR MWDS

 

WE ALSO INSPIRED OUR FENOM CONSUMERS TO A FRESH START WITH OUR APPAREL LINE UP. THE ICON CLASH, YOGA AND RUNWAY PACK COLLECTION ADDED AN ELEMENT OF STYLE TO HER FAVOURITE WORK OUT REGIME

 REACT INFINITY

THE SP20 INFINITY REACT CAMPAIGN WENT LIVE ON THE 3OTH JAN

THE UPDATED REACT FRANCHISE WITH ITS CALLOUT OF “INJURY REDUCTION” WAS RECEIVED VERY WELL BY RUNNERS

A-E-C EXECUTION  I  14 DOORS

ST: 12% AWST

MEN's @53% SST  | WOMEN'S @32%SST

RENEW RUN

WE ALSO DROVE ENERGY AT CORE WITH THE UPDATED RENEW FRANCHISE LAUNCH IN THE REST OF FLEET

 

A-E-C EXECUTION  I  99 DOORS

ST: 9% AWST

WOMEN’S@ 51% SST I  MEN’S@ 39% SST

             EXPERIENCE

 

THE REACT INFINITY TRAINING SAW OUR ATHLETES EXPEREINCE A ONE A KIND EKIN CLINIC SET IN A COMPLETELY DIFFERENT FORUM. 

WE PROVIDED A COMPREHENSIVE DOWNLOAD ON FOOT ANATOMY AND COMMON RUNNING RELATED INJURIES AN ATHLETE ENCOUNTERS.

THE SESSION WAS CONDUCTED IN  COLLABORATION WITH SPARRC INSTITUTE, (A PHYSIOTHERAPY CENTRE THAT SPECIALIZES IN TREATMENT OF SPORT RELATED INJURIES).

POST THE SESSION,  OUR ATHLETES TRIALED THE REACT INFINITY AND EXPERIENCED THE PRODUCT FIRST HAND. 

 

WIN WITH HER 

LINKING REZONE

IN OUR COMMITMENT TO WIN WITH HER WE REZONED OUR MUST WIN DOOR - LINKING 6, MUMBAI.  WE BROUGHT WOMEN'S GENDER TO THE GROUND FLOOR, INCREASING RETAIL SPACE FOR HER TO 56%

POST REZONE, THE DOOR IS AT AN OVERALL COMP OF +22%.

WOMEN'S SOB @ 36%(+300 BPS). THE HIGHEST IN THE COUNTRY!

1/4

SP20 WINS

IGNITE THE MARKETPLACE

1.1.2020 - 3.7.2020

CONNAUGHT PLACE (CP)

REVENUE: $351K, +76%

WMNS: 25%, +52%

RUN: 49%, +100%

ELEVATED KAPM

HO20 KAPM KICKSTARTED WITH OUR PARTNERS JOINING THE ND TEAM FOR AN IMMERSIVE YOGA EXPERIENCE. 

THE KAPM ALSO SAW  FIRST OF ITS KIND DIGITIZATION THOUGH THE NIKE GAMEPLAN APP. OUR PARTNERS WERE TIMELY NOTIFICATIONS FROM THE KAPM ENABLING SUSTAINABILITY AND REDUCING CARBON FOOTPRINTS.  

MAKE SPORT A DAILY HABIT

IF YOU HAVE A BODY, YOU ARE AN ATHLETE - BILL BOWERMAN

WHAT ESSENTIALLY STARTED OUT AS AN ENDEVOUR  TO TRIM OFF WEIGHT & FEEL BETTER HAS NOW TURNED INTO AN OBSESSION TO LEAD A HEALTHY AND FULFILLING LIFE.

I STARTED THIS JOUNREY IN BEGINNING OF THE 2019 AND WITH EVERY MONTH PASSING, MY RESOLVE GOT STRONGER AND STRONGER. I RE-DISCOVERED MYSELF AND NOT ONLY DID I START LEADING A HEALTHY LIFE BUT THE WORKOUTS ALSO ACTED AS A CATALYST AND BUILT MY CONFIDENCE.

DURING THIS JOURNEY  I LIVED BY “ JUST DO IT” EVERY DAY AND MOTIVATE OTHERS TO DO SO TOO. 

- SAHANA HOSUR,

MPO, NIKE DIRECT

  • Instagram
SP20_REACTINFINITY_ENGAGE1