RE IMAGINE INDIA SP20
IN SP20, WE STRENGTHENED OUR CONSUMER’S RESOLUTION WITH THE BRAND’S LATEST RUNNING INNOVATION THAT ALLOWS THEM TO PURSUE THEIR FAVOURITE SPORT WITHOUT THE
FEAR OF INJURY. THE RUNNERS LOVED THE INNOVATION WITH THE REACT INFINITY CLOCKING >12% AWST IN OUR MWDS
WE ALSO INSPIRED OUR FENOM CONSUMERS TO A FRESH START WITH OUR APPAREL LINE UP. THE ICON CLASH, YOGA AND RUNWAY PACK COLLECTION ADDED AN ELEMENT OF STYLE TO HER FAVOURITE WORK OUT REGIME
REACT INFINITY
THE SP20 INFINITY REACT CAMPAIGN WENT LIVE ON THE 3OTH JAN
THE UPDATED REACT FRANCHISE WITH ITS CALLOUT OF “INJURY REDUCTION” WAS RECEIVED VERY WELL BY RUNNERS
A-E-C EXECUTION I 14 DOORS
ST: 12% AWST
MEN's @53% SST | WOMEN'S @32%SST
RENEW RUN

WE ALSO DROVE ENERGY AT CORE WITH THE UPDATED RENEW FRANCHISE LAUNCH IN THE REST OF FLEET
A-E-C EXECUTION I 99 DOORS
ST: 9% AWST
WOMEN’S@ 51% SST I MEN’S@ 39% SST
EXPERIENCE

THE REACT INFINITY TRAINING SAW OUR ATHLETES EXPEREINCE A ONE A KIND EKIN CLINIC SET IN A COMPLETELY DIFFERENT FORUM.
WE PROVIDED A COMPREHENSIVE DOWNLOAD ON FOOT ANATOMY AND COMMON RUNNING RELATED INJURIES AN ATHLETE ENCOUNTERS.
THE SESSION WAS CONDUCTED IN COLLABORATION WITH SPARRC INSTITUTE, (A PHYSIOTHERAPY CENTRE THAT SPECIALIZES IN TREATMENT OF SPORT RELATED INJURIES).
POST THE SESSION, OUR ATHLETES TRIALED THE REACT INFINITY AND EXPERIENCED THE PRODUCT FIRST HAND.
WIN WITH HER
LINKING REZONE
IN OUR COMMITMENT TO WIN WITH HER WE REZONED OUR MUST WIN DOOR - LINKING 6, MUMBAI. WE BROUGHT WOMEN'S GENDER TO THE GROUND FLOOR, INCREASING RETAIL SPACE FOR HER TO 56%
POST REZONE, THE DOOR IS AT AN OVERALL COMP OF +22%.
WOMEN'S SOB @ 36%(+300 BPS). THE HIGHEST IN THE COUNTRY!
SP20 WINS
IGNITE THE MARKETPLACE
1.1.2020 - 3.7.2020
ELEVATED KAPM

HO20 KAPM KICKSTARTED WITH OUR PARTNERS JOINING THE ND TEAM FOR AN IMMERSIVE YOGA EXPERIENCE.
THE KAPM ALSO SAW FIRST OF ITS KIND DIGITIZATION THOUGH THE NIKE GAMEPLAN APP. OUR PARTNERS WERE TIMELY NOTIFICATIONS FROM THE KAPM ENABLING SUSTAINABILITY AND REDUCING CARBON FOOTPRINTS.


MAKE SPORT A DAILY HABIT

IF YOU HAVE A BODY, YOU ARE AN ATHLETE - BILL BOWERMAN
WHAT ESSENTIALLY STARTED OUT AS AN ENDEVOUR TO TRIM OFF WEIGHT & FEEL BETTER HAS NOW TURNED INTO AN OBSESSION TO LEAD A HEALTHY AND FULFILLING LIFE.
I STARTED THIS JOUNREY IN BEGINNING OF THE 2019 AND WITH EVERY MONTH PASSING, MY RESOLVE GOT STRONGER AND STRONGER. I RE-DISCOVERED MYSELF AND NOT ONLY DID I START LEADING A HEALTHY LIFE BUT THE WORKOUTS ALSO ACTED AS A CATALYST AND BUILT MY CONFIDENCE.
DURING THIS JOURNEY I LIVED BY “ JUST DO IT” EVERY DAY AND MOTIVATE OTHERS TO DO SO TOO.
- SAHANA HOSUR,
MPO, NIKE DIRECT
