ho19 SEA+I IRM RECAP

CONTENTS

CULTURE OF
BASKETBALL

SNKRS X

PLATFORM66

CDS WOMEN'S 

CONCEPT SPACE

JD SIAM DISCOVERY OPENING

NIKE RUNNING

BASKETBALL/
JORDAN

GLOBAL
FOOTBALL

NIKELAB

EKIN

CULTURE OF BASKETBALL

AF1 SHADOW

NSP JEWEL (SG) / NSP PARK FORT (PH) / NSP SQ1 (TH)  

JEWEL

PARK FORT

SQ1

AF1 SHIRT CUSTOMISATION

PARK FORT, PH

We brought new energy to Park Fort for AF1 Season through a limited run of shirt customisations, available only for Members who purchased any AF1s during October 2018. Incremental sell-through for shirts was at 50% after 3 weeks.

AF1 SNEAKER CLEANING SERVICE

PARK FORT, PH

We also provided free AF1 sneaker cleaning service for a total of 327 sneakers!

AF1 SHADOW

JD ICON SIAM (TH) / KICKS LOUNGE VIVO (SG) / FOOT LOCKER JEWEL (SG)

JD ICON SIAM

KICKS LOUNGE VIVO

FOOT LOCKER JEWEL

HISTORY OF AF1 TRAINING FOR EKINS

TH

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MARTINE HO x NIKE

 NSP PARK FORT (PH)  

Co-founder and Creative Director of Manila's powerhouse Sunnies brand, Martine is one of the most iconic & influential personalities in Manila thanks to her unique and edgy yet feminine aesthetic. In line with expanding our Culture of Basketball experience to women in the lifestyle sphere, we partnered with Martine to have her curate looks from the Nike Air and Icon Clash collections that reflect her personal style and are centered around her favourite kicks -- The AF1.

 

To serve our consumers better, we offered elevated services such as free sneaker cleaning for AF1s, customized AF1 tees for every purchase & customized Nike Icon Clash jewelry. 

AF1 CUSTOMISATION WORKSHOP

 FOOT LOCKER JEWEL (SG)  

In partnership with Foot Locker and local sneaker artist Mr. Sabotage, we launched an Instagram #OOTD contest to engage with and recruit sneaker lovers to an exclusive sneaker customisation workshop at the Foot Locker Jewel store. 16 winners with the best #OOTD posts featuring Nike shoes were selected to partake in the 2-hour workshop conducted by Mr. Sabotage where they each walked away with one-of-a-kind AF1s and big smiles.

Pre-event social push: +23,000 accounts reached through @mr_sabotage, +11500 accounts reached through @footlockersingaporeofficial

Event-day social push: Total of 80 IG Stories posted by Mr. Sabotage and the participants, +9200 accounts reached through IG Stories from Foot Locker

Post-event social push: +18000 accounts reached through posts from Mr. Sabotage, Foot Locker and workshop participants

ZALORA x NIKE POP UP

 GREEN BELT 3 PARK, MAKATI CITY (PH)  

In line with our hyperlocal strategy with Zalora to win with her, this is a multi-branded space where we featured NIKE collections with makeup brands & ZALORA’s apparel to fulfil her full style needs through an immersive experience. Through this space, we continue to lead with digital, personalization & style curation to solidify her connection to style & sports. 

The Zalora Pop-Up Store was launched in Greenbelt 3, Makati City in collaboration with fashion, sports, beauty, and lifestyle brands. Brand ambassadors, print and digital media, as well as top fashion and sports influencers all came together on a Friday night for a jam-packed launch event at the pop-up store. Guests were treated to the latest offerings from Nike, Benefit Cosmetics, G Active and Something Borrowed, music by DJ Butta B and a dance performance from Manila’s top female dancers - bringing to life the vibrant outfits through energy and movement.

For the full recap, click HERE

ZALORA POP-UP SITE

ICON CLASH

NSP LINKING (ID) / NSP PARK FORT (PH) / CRC CW (TH)  

STYLING TRAINING SESSION FOR EKINS

TH / IN / MY

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IMG (156 of 170)
IMG (147 of 170)
IMG (128 of 170)
IMG (118 of 170)
IMG (107 of 170)
IMG (105 of 170)
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IMG (42 of 170)
IMG (40 of 170)
IMG (160 of 170)
IMG (165 of 170)
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IMG_7398
IZIX5081
IMG_7406
IMG_7410
REVA7416
REVA7365
REVA7179
REVA7318
REVA7234
REVA7415
REVA7235

PARK FORT

CRC CENTRAL WORLD

JEWEL

LINKING

PARK FORT

CRC CW

GLAM UP ICON CLASH ACCESSORIES

PARK FORT, PH

SNKRS x PLATFORM 66

To Launch SNKRS Web in Thailand, we creatively leveraged our strong LINE Official account to emulate geo-targeted SNKRS launches. Using LINE chatbot, we engaged Sneakerheads where they are most and introduced Nike.com/SNKRS to them from the get-go. Then, we took over the biggest sneaker culture festival every in Bangkok, Platform 66, through a distruptive digital experience.

NIKE WOMEN CONCEPT SPACE

CENTRAL DEPARTMENT STORE CW (TH)  

In alignment with one of SEA&I’s four strategic priorities, WIN WITH HER, this catalyst door is to inspire her, to serve her better with products she needs and wants, and to be in her palm & path.

 

After one full-year of cross-functional collaboration we’ve finally landed a 76-sqm space on the fashion floor of the Zen department in the Central World (550K sqm retail space). The strong partnership with our Key Account partner, Central Department Stores (CDS), allows us to kick-off this project with a co-share investment model where Nike owns the conceptualization and fixturing of the space, and the retailer invests in multiple marketing collaborations to drive traffic and add buzz to the space.

CDS NIKE PAGE

JD SIAM CENTER FLAGSHIP

SIAM CENTRE (TH)

On 18th Oct, JD opened their 3rd store in Thailand, the Siam Center Flagship door. 

This visual journey will take you through JD SPORTS HO19 holistic marketing plan led by JD SIAM CENTER FLAGSHIP Grand opening. This recap will showcase the full spectrum of Partner Marketing efforts in partnership with JD SPORTS Thailand, Malaysia & Singapore and how it was brought to life for engaging with consumers and elevating their Nike experience at JD leading with her.

NIKE RUNNING

WHY NOT FASTER? BKK

NSP SQ1 (TH) / CRC CW (TH)  

Zoom 'Pink Blast' launched in BKK with 100% ST of Vaporfly Next% within 2 hours of launch - 596 units across NSP,CRC & Nike.com. Thailand drove 395 our of 596 sales on Asia Hub, sold through within 26 mins. 

SQ1

CRC CW

JOYRIDE DUAL RUN

NSP JEWEL (SG) / NSP FORT (PH) / NSP LINKING & MOI (INDIA)  

PARK FORT

JEWEL

LINKING/MOI

JOYRIDE DUAL RUN MEMBERSHIP EXPERIENCE

NSP LINKING, ID

Members in Delhi and Mumbai were treated to a unique & exclusive in-store Joyride Dual Run experience, where they were taken on a sensorial adventure with various Joy routes throughout the store.

NIKELAB

TITAN FORT

HOOPS POINT

HOOPS STATION

TITAN VERTIS/MOLITO

SQ1

HOOPS POINT

ARI SIAM

WESTON GOAL@313

FISIK GRAND INDO/SENAYAN CITY

DOVER STREET MARKET

Thank you from the SEA+I IRM team!
For the FA19 recap, click HERE