ho19 SEA+I IRM RECAP
JD SIAM DISCOVERY OPENING
CULTURE OF BASKETBALL
NSP JEWEL (SG) / NSP PARK FORT (PH) / NSP SQ1 (TH)
AF1 SHIRT CUSTOMISATION
PARK FORT, PH
We brought new energy to Park Fort for AF1 Season through a limited run of shirt customisations, available only for Members who purchased any AF1s during October 2018. Incremental sell-through for shirts was at 50% after 3 weeks.
AF1 SNEAKER CLEANING SERVICE
PARK FORT, PH
We also provided free AF1 sneaker cleaning service for a total of 327 sneakers!
JD ICON SIAM (TH) / KICKS LOUNGE VIVO (SG) / FOOT LOCKER JEWEL (SG)
JD ICON SIAM
KICKS LOUNGE VIVO
FOOT LOCKER JEWEL
HISTORY OF AF1 TRAINING FOR EKINS
MARTINE HO x NIKE
NSP PARK FORT (PH)
Co-founder and Creative Director of Manila's powerhouse Sunnies brand, Martine is one of the most iconic & influential personalities in Manila thanks to her unique and edgy yet feminine aesthetic. In line with expanding our Culture of Basketball experience to women in the lifestyle sphere, we partnered with Martine to have her curate looks from the Nike Air and Icon Clash collections that reflect her personal style and are centered around her favourite kicks -- The AF1.
To serve our consumers better, we offered elevated services such as free sneaker cleaning for AF1s, customized AF1 tees for every purchase & customized Nike Icon Clash jewelry.
AF1 CUSTOMISATION WORKSHOP
FOOT LOCKER JEWEL (SG)
In partnership with Foot Locker and local sneaker artist Mr. Sabotage, we launched an Instagram #OOTD contest to engage with and recruit sneaker lovers to an exclusive sneaker customisation workshop at the Foot Locker Jewel store. 16 winners with the best #OOTD posts featuring Nike shoes were selected to partake in the 2-hour workshop conducted by Mr. Sabotage where they each walked away with one-of-a-kind AF1s and big smiles.
Pre-event social push: +23,000 accounts reached through @mr_sabotage, +11500 accounts reached through @footlockersingaporeofficial
Event-day social push: Total of 80 IG Stories posted by Mr. Sabotage and the participants, +9200 accounts reached through IG Stories from Foot Locker
Post-event social push: +18000 accounts reached through posts from Mr. Sabotage, Foot Locker and workshop participants
ZALORA x NIKE POP UP
GREEN BELT 3 PARK, MAKATI CITY (PH)
In line with our hyperlocal strategy with Zalora to win with her, this is a multi-branded space where we featured NIKE collections with makeup brands & ZALORA’s apparel to fulfil her full style needs through an immersive experience. Through this space, we continue to lead with digital, personalization & style curation to solidify her connection to style & sports.
The Zalora Pop-Up Store was launched in Greenbelt 3, Makati City in collaboration with fashion, sports, beauty, and lifestyle brands. Brand ambassadors, print and digital media, as well as top fashion and sports influencers all came together on a Friday night for a jam-packed launch event at the pop-up store. Guests were treated to the latest offerings from Nike, Benefit Cosmetics, G Active and Something Borrowed, music by DJ Butta B and a dance performance from Manila’s top female dancers - bringing to life the vibrant outfits through energy and movement.
For the full recap, click HERE
ZALORA POP-UP SITE
NSP LINKING (ID) / NSP PARK FORT (PH) / CRC CW (TH)
STYLING TRAINING SESSION FOR EKINS
TH / IN / MY
CRC CENTRAL WORLD
GLAM UP ICON CLASH ACCESSORIES
PARK FORT, PH
SNKRS x PLATFORM 66
To Launch SNKRS Web in Thailand, we creatively leveraged our strong LINE Official account to emulate geo-targeted SNKRS launches. Using LINE chatbot, we engaged Sneakerheads where they are most and introduced Nike.com/SNKRS to them from the get-go. Then, we took over the biggest sneaker culture festival every in Bangkok, Platform 66, through a distruptive digital experience.
NIKE WOMEN CONCEPT SPACE
CENTRAL DEPARTMENT STORE CW (TH)
In alignment with one of SEA&I’s four strategic priorities, WIN WITH HER, this catalyst door is to inspire her, to serve her better with products she needs and wants, and to be in her palm & path.
After one full-year of cross-functional collaboration we’ve finally landed a 76-sqm space on the fashion floor of the Zen department in the Central World (550K sqm retail space). The strong partnership with our Key Account partner, Central Department Stores (CDS), allows us to kick-off this project with a co-share investment model where Nike owns the conceptualization and fixturing of the space, and the retailer invests in multiple marketing collaborations to drive traffic and add buzz to the space.
CDS NIKE PAGE
JD SIAM CENTER FLAGSHIP
SIAM CENTRE (TH)
On 18th Oct, JD opened their 3rd store in Thailand, the Siam Center Flagship door.
This visual journey will take you through JD SPORTS HO19 holistic marketing plan led by JD SIAM CENTER FLAGSHIP Grand opening. This recap will showcase the full spectrum of Partner Marketing efforts in partnership with JD SPORTS Thailand, Malaysia & Singapore and how it was brought to life for engaging with consumers and elevating their Nike experience at JD leading with her.
WHY NOT FASTER? BKK
NSP SQ1 (TH) / CRC CW (TH)
Zoom 'Pink Blast' launched in BKK with 100% ST of Vaporfly Next% within 2 hours of launch - 596 units across NSP,CRC & Nike.com. Thailand drove 395 our of 596 sales on Asia Hub, sold through within 26 mins.
JOYRIDE DUAL RUN
NSP JEWEL (SG) / NSP FORT (PH) / NSP LINKING & MOI (INDIA)
JOYRIDE DUAL RUN MEMBERSHIP EXPERIENCE
NSP LINKING, ID
Members in Delhi and Mumbai were treated to a unique & exclusive in-store Joyride Dual Run experience, where they were taken on a sensorial adventure with various Joy routes throughout the store.
TITAN FORT (PH) / HOOPS POINT (IN) / HOOPS STATION (MY)
AIR JORDAN XXXIV
TITAN VERTIS (PH) / TITAN MOLITO (PH) / NSP SQ1 (TH) / HOOPS POINT (IN)
MERCURIAL DREAM SPEED
ARI SIAM (TH) / GOAL@313 (SG) / FISIK GRAND INDO (IN) / FISIK SENAYAN CITY (IN)
MMW X NIKE LAB
DOVER STREET MARKET (SG)
FISIK GRAND INDO/SENAYAN CITY
DOVER STREET MARKET
Thank you from the SEA+I IRM team!
For the FA19 recap, click HERE