FA19 SEA+I IRM RECAP
@ NSP JEWEL
NIKE x ZALORA
JOYRIDE MEMBER EVENT - NSP JEWEL SINGAPORE
Early launch event with primarily female member invites. Members got to SEE, KNOW, and FEEL the beads through the JOY-ROUTE activities.
SEE THE BEADS (BLUE ROUTE)
– Store Athletes guided members through the Engage and Connect areas
KNOW THE BEADS (RED ROUTE)
– Members were able to touch the beads and experience the innovation
FEEL THE BEADS (YELLOW ROUTE)
– Footwear trialing for members + other activities like Ball Pit Photobooth, Gachapon Lucky Draw, Catering, etc.
JOYRIDE MEMBER EVENT - NSP SIAM SQ THAILAND
JOYRIDE DIGITAL TRAILING - CRC CW THAILAND
JOYRIDE EKIN EXPERIENCE
EKIN invited store athletes for FA19 Joyride Training. 80% of them were reluctant runners. We curated a fun, educational and immersive trial experience, including various unique activities to help them better understand the Joyride innovation.
Using mobile phones, EKIN SNAPS was introduced for all store athletes as a fun and interactive way of retaining information for the Joyride innovation.
RRILEY 'MMM BYE' PREMIER - NSP JEWEL SINGAPORE
In our relentless effort to drive energy as well as a deeper connection with our members, SEA+I NSW Brand, Influencer Marketing and the Nike Direct Team worked closely internally as well as with our NSP Partner and Sony Music to create a special experience for 85 Nike Plus members at the Singapore Jewel Store.
For full recap, click HERE
ZALORA x NIKE MODEST-WEAR
As part of our commitment to serve her better, this campaign is aimed at providing the Muslimah community with access to the full-coverage, sportswear looks she wants, as well as connecting her with the inspiration to fuel an active lifestyle. Through a strong partnership with Zalora, we were able to elevate the modest wear story via curated digital content and an influencer journey to drive authentic engagement and results with the key consumers.
NTC ACTIVATION - INDIA
WIN WITH HER
In SU19, we inspired our FE/NOMs to take their first step to sport. Continuing to build the momentum in FA19, we served her with the right innovation & services through an omni-channel experience driven by wholesale.com & NSP.
We asked our FE/NOMS to share a “Sweaty Selfie” and tell us what their workout meant to them. We received over 550 entires from Myntra.com (467 across 3 cities ) & NSP (100 across 2 cities) in just 7 days.
30 girls in each city were invited for an elevated NTC session with a Nike Trainer. We offered an up close & personal Q&A session with discussions around “the right gear for your workout” & our latest Yoga product line. Almost all girls went through bra fit services and were taught how to self-measure while choosing a sports bra as per their activities.
It was a first of a kind event in our new focus markets of Delhi and Bangalore. With 100% participation across all three cities, our FE/NOMs turned up and brought their A-game. The activation saw a total reach of over 450k on Myntra.com and across NSP we saw an overall increase in footfalls by 2% across Mumbai & Delhi this week.