SU20

NEWSLETTER

Hi Team,

Welcome to SU20 EKIN Newsletter!

 

We hope that everyone is doing great during this challenging time. With the reopening of most of our stores, we hope this newsletter can be supplemented with other learning tools such as; Team Huddles, Athlete 15 and NikeSKU.

The content of this newsletter has been bite-sized and can be easily viewed from any smart devices. Since this information is non-consumer facing, we also hope that everyone only uses this asset for internal training purposes

Thank you.

   Yours Truly, 

SEA+I EKIN Team

SU20 - YOGA

NIKE

INFINALON

A MOVEMENT STARTS WITH YOU

PRODUCT INSPIRATION

We believe in the power of sport

To create unity, calm the chaos

And unleash greatness.

With every move,

You breathe new life into sport.

With every heartbeat,

Your inner strength turns

An action into a movement.

Whoever you are and

Whatever you’re striving for.

A MOVEMENT STARTS WITH YOU

PRODUCT INSPIRATION

The Nike Yoga Collection Summer 20 was mindfully designed for all body types with minimal trims and thoughtful seam placement.
Introducing the newest innovation and technology for Yoga;
Nike Infinalon*.
* The exact material breakdown is proprietary information, but it is a mix of 
63% Nylon and 37% Spandex Alternative.

PRODUCT DETAILS

Nike Infinalon;
An infinitely comfortable and incredibly stretchy new fabric that feels so good, consumers will want to wear it everywhere.
  • Thinner, lighter and even stronger than Nike’s traditional yarns, Infinalon feels irresistibly soft and smooth while providing a gentle compressive feel that hugs the body so athletes* can breathe, stretch and move without limits.
  • These fine yarns are woven into multiple layers to create a fabric that is lightweight and highly breathable
 BREATHE IN & OUT 
 STRETCH WITH PURPOSE 
 MOVE FREELY 
 A new lightweight breathable
fabric 
Incredible stretch while providing a gentle compressive feel
 
Moves comfortably through any flow and pose
 

PRODUCT DETAILS

KEY INFINALON
STYLES
 WMNS YOGA LUXE JUMPSUIT 
 WMNS YOGA LUXE HALTER JUMPSUIT 
 WMNS YOGA LUXE TANK 
 WMNS YOGA LUXE TIGHT 
 COMFORT FROM HEAD TO TOE 
 INFINITE COMFORT 
 BODY-HUGGING CROP FOR INFINITE COMFORT 
 SOFT COMFORT THAT MOVES WITH YOU 
  • Dri-FIT Technology moves sweat from your skin to help you stay dry and comfortable during moves
  • Design lines follows the curves of your body to help you find alignment in your pose
 
  • 1-piece design + halter neckline creates a smooth silhouette & keeps you covered during poses
  • Vertical ventilation on the front & back to help you stay cool
  • Minimal seam lines create a smooth feel & reduce distractions so you can move freely
The branded swoosh is vertical to represent a reductive/minimalistic and sophisticated
design (much like our Yoga apparel).
Did You Know?

INSPIRE ME

WHAT TO EXPECT FROM YOGA?
(IF YOU ARE A BEGINNER)
Meet Alyssa Chairiena, a Yogi from Jakarta as she will be guiding us on our very first yoga workout.
 Finding Your Breath 
 There's no expectation 
 Practice with Empty stomach 
Breathing is something you will never forget. But think about when you’re surprised, scared, anxious or stress, you automatically hold your breath.
Yoga practice to allow you to breathe again, so that your inhalation and exhalation will be full of consciousness. So, if you want to start, start with the most basic: start with breathing.
If you have never been in a Yoga class before, it is really just a room filled with people practising on their own, together and usually, guided.
 
So, nobody has any expectation of how your body should look like or not look like. There’s no expectation. There will be no comparison and judgment. Come to the mat and start practising.
Yoga practice can be a highly dynamic exercise. We are trying to take care of every inch of our body. You’ll find yourself bringing your body to different directions than those you do off-the-mat.
 
These movements may include twisting, folding forward, bending backwards. So, a full stomach may not be a way to go. 
 Now, Download the NTC App from the App Store and you can start doing Yoga anywhere. Deepen your practice through traditional yoga flows. 

SU20 - RUNNING

NIKE AIR ZOOM PEGASUS 37

YOUR WORKHORSE WITH WINGS

INSPIRATION STORY

The name “Pegasus” is symbolic as it played into some of our Greek heritage with Nike, the Greek goddess of victory. ”Pegasus” is the Greek name of the half horse, half winged animal.

PRODUCT INSPIRATION

TRUST
CONSISTENCY
INNOVATION
Since the introduction of the Pegasus in 1983, the Pegasus has aimed to be that trusted shoe for everyday running.
The inspiration behind the Pegasus 37, was to create the experience of a Vaporfly and combine it with all the things that make the Pegasus so great, for runners looking to find their everyday fast
The inspiration behind the Pegasus 37, was to create the experience of a Vaporfly and combine it with all the things that make the Pegasus so great, for runners looking to find their everyday fast

KEY UPDATES

The Pegasus 37 incorporated some translucency into the upper for breathability and kept its durability with a netted pattern programmed into the Engineered Mesh. 
React Foam is soft, lightweight, more durable, more responsive to give runners the cushioning without added weight.

KEY UPDATES

For the last 25 years, Nike has constantly been refining these amazing Zoom Air units for runners. In the Pegasus 37, the Zoom Air unit is top loaded in the forefoot which combines beautifully with React foam to create the ultimate snappy yet cushioned ride.

The Zoom Air unit is tuned for her in the Wmns Pegasus 37.

By using a less pressurized Zoom Air unit, this gives her a softer and bouncier ride to align with her preference.

Did You Know?

PRODUCT DETAILS

EKIN TV - NIKE ZOOM PEGASUS 37
With the support from the Pacific EKIN team, they managed to create this bite sized and well informative EKIN TV content on Pegasus 37.

PEGASUS 37 VS PEGASUS 36 - KEY DIFFERENCES

 Pegasus 37 
Translucent Mesh with netted pattern
 Pegasus 36 
Engineered Mesh with larger perforations
Midfoot Band (Suede) provides mid-foot lockdown
Flywire provides mid-foot lockdown
Tapered Heel collar to provide a more supportive support for the Achilles
 UPPER 
 MIDSOLE 
 OUTSOLE 
React Foam provides a soft, resilient and responsive ride
Cushlon ST provides a soft and stable ride
Forefoot Zoom Air is 2x taller to give you reponsive cushioning
Full length Zoom Air provides a heel to toe transition and responsive cushioning
Tuned for her: Zoom Air Unit uses a 15 PSI vs Mens 20 PSI
Tuned for her: Softer Cushlon ST for her vs Mens
Generative Design Outsole influence the placement of rubber traction to provide durability at areas where needed
 PEGASUS 37 TECHNICAL DETAILS 
Stack Height:
  • Forefoot: 14mm
  • Heel: 24mm
  • Offset: 10mm
Weight:
  • Womens: 238 gram (US 8)
  • Mens: 255 gram (US 10)

SU20 - RUNNING

NIKE AIR ZOOM WINFLO 7

NIKE AIR ZOOM WINFLO 7

The Nike Air Zoom Winflo 7 keeps you running with an updated mesh design and increased stacked height. Designed with longer runs in mind, its cushioned feel helps you focus on the path ahead
Mesh Upper With Synthetic Yarns
KEY UPDATES vs WINFLO 6
Increased Midsole Stack Height
Larger Size Zoom Air Unit in Forefoot

KEY UPDATES

Key Features and Benefits
Heel Counter provides a secure locked-in feel
Synthetic Yarns keep things lightweight, while providing secure fit
Mesh details helps to keep air flowing with every step
Air Zoom Unit in the heel and forefoot provides responsive cushioning
Increased foam creates a higher stack for a springier feel
Forefoot Pistons enhance great underfoot responses
Key Takeaways:
  • Built for longer training runs
  • Versatile for quick workouts
  • Springy and responsive feel

SU20 - RUNNING

NIKE REACT MILER

AN INNOVATION BUILT FOR MILES AND VALIDATED BY CREDIBLE, TRUSTED VOICES

PRODUCT INSPIRATION

The Challenge: People are apprehensive of running due to...
Previous Pain / Injury
Future Pain / Injury
The Solution:
Anticipation of Difficulty + Discomfort
Familiar
Locked-In
Accommodating
FIT:
Protective
Durable
Comfortable
FEEL:
FORM:
Intuitive
Technical
Nike Only

PRODUCT DETAILS

React Midsole foam provides soft, resilient and responsive cushion
Full rubber outsole delivers underfoot protection, durability and traction
Thin TPU Clip and medial side wall offers light support on heel landing
Traditional Collar with foam built for comfort and heel lockdown
Midfoot cage with reinforced overlays secure your foot over the midsole
Skins at toe box provides added durability

Offset: 10mm

Forefoot Stack: 21mm

Heel Stack: 31mm

SU20 - RUNNING

RUN ON THE WILD SIDE

PRODUCT DETAILS

NIKE TRAIL RUNNING COLLECTION

The Nike Trail Running collection is all about stability, no matter the terrain.

Underfoot cushioning and abrasion-resistant materials offer up secure comfort when you hit the trail.

Traction where you need it helps you tackle rough and rocky surfaces.

PRODUCT DETAILS

RAPID
CROSSOVER
RUGGED
NIKE AIR ZOOM TERRA KIGER 6
NIKE AIR ZOOM PEGASUS 36 TRAIL
NIKE WILDHORSE 6
  • Revamped look and feel.
  • Mesh at the forefoot keep things lightweight, while enhancing ventilation.
  • Nike React foam delivers a smooth, responsive ride.
  • Multi-directional traction lugs in the forefoot and heel enhance grip on descents and ascents.
  • +4 Offset.
  • Updated colorway.
  • Perforated mesh and synthetic upper lets your foot breathe.
  • Zoom Air units in the heel and forefoot cushion your stride.
  • Outsole lugs optimize traction on roads and trails alike.
  • +10 Offset.
  • All-new design.
  • Collar around the ankle prevents dirt and debris from entering the shoe.
  • React foam at the midsole sets you up with a soft, smooth ride.
  • Full rubber outsole with anti-clog coating gives you traction without the dirt.
  • +6 Offset.

INSPIRE ME

Let's meet some of our Store Athletes and hear on their running story.

SU20 - TRAINING

SUPERREP

FAMILY

PRODUCT DETAILS

Nike’s SuperRep family of footwear is built to serve the performance needs of class-based fitness athletes.
Each unique silhouette responds to the specifications of a particular type of workout be it a boot camp or spin class.

AIR ZOOM SUPERREP + SUPERREP GO

Specifically designed for High Intensity Training, focused on Reps, Reputation and Repetitive nature of pushing yourself day after day.
  • Hit Classes
NIKE AIR ZOOM SUPERREP
NIKE SUPERREP GO
DESIGNED FOR
KEY INNOVATIONS
  • Workout/Classes – done in one spot/on a mat
  • Grooves under the forefoot creates flexibility for planks & other bodyweight moves
  • Forefoot Zoom Air units for responsive cushioning
  • Cushlon Midsole Foam for high impact movements
  • Midfoot Plate – Rolls you up on your toes, putting into ready position
  • Burpee Break – Flexible design helps put your foot into position for planks & burpees
  • Injected Urethane Foam provides cushioning for comfortable workouts
  • Flat supportive sole provides stability for squats & lunges

SU20 - SUPERREP CYCLE

Majority of the people we spoke to wore road cycling shoes for their indoor cycle classes. They felt warm during their workout.
In SU20, Nike introduces the SuperRep Cycle, designed for indoor cycling as part of the SuperRep Family. 
  • 360 Breathability provides ventilation at areas where its needed.
KEY INNOVATIONS
  • Easy adjust closures 1-to-1 fit.
  • Full-length plate gives optimal energy return
  • Heel counted prevent slipping out of the shoe during workouts.
  • Cleats prevent slippage when off the bike

INSPIRE ME

Use what you just learned and #Playinside.
 Now, Download the NTC App from the App Store and start experience what's HIT like under the NTC workout. 

SU20 - BASKETBALL

NIKE 

KD 13

END TO END ENERGY

BUT FIRST...

KD12 
IN
REVIEW
Broken-In-Comfort:
Lightweight, Durable Upper uses minimal backing material for less stiffness and a Broken-In-Feel
Ultra-Fast Resoponsiveness:
On-Demand Lockdown:
Quad-Directional Flywire technology provides targeted stability & on-the-fly lockdown. Different cables are designed to activate when you moved in various directions.
Full-length Articulated Air Zoom Cushioning is stitched directly to the upper to bring cushioning closer to your foot for an ultra–fast responsiveness during game play.

PRODUCT INSPIRATION

By the end of the game, I’m gassed. My feet hurt & my legs are starting to go.” – Consumer Insight
Versatality
It has always been a focus point for KD to push the design team to create the KD line to be premium and can be used for on and off the court. The KD13 was designed for these type of consumers.

PRODUCT INSPIRATION

By pairing a lightweight Upper with an explosive and responsive midsole, it helps to create a shoe that provides energy return.
KD 13 KEY PRODUCT INNOVATION
Nylon Ripstop was created as an upper that would be strong, durable and does not stretch while providing great lockdown support.
Full-length Articulated Air Zoom Cushioning is  follows the shape of your foot to give a an ultra responsive and smooth heel-to-toe transition.
A second Zoom Air Unit is stacked underneath the full-length Air Zoom bag in the forefoot to enhance explosive movements and optimum energy return.

PRODUCT DETAILS

Ultra-Responsive Cushioning Helps Keep You Balanced And Comfortable All Day.
The fine textured lines is a reference to KD’s nickname, “EASY MONEY”. The lines represents the edges of a coin.
The circular pattern on the outsole provides great traction and multidirectional movement.
The outsole of the KD13 is carved out to reduce the overall weight of the shoe and exposed the full-length Zoom Air Unit.
A
A
A
B
B
B
C
C
C

COLORWAY INSPIRATION

Find out more of the color inspirations behind these SU20 collection of KD13.

SU20 - NIKE SPORTSWEAR

NIKE

REACT VISION

SURREAL COMFORT

PRODUCT INSPIRATION

The name React Vision was inspired by the fever dreams of an artist, Pedro Linares, who saw visions of animals in mixed parts.
The React Vision is inspired by bright colored hues, fantastical proportions and, an unlikely combination of parts.

PRODUCT DETAILS

The React Vision provides the consumer with a new expression of React, while still delivering the same comfort underfoot.
Synex Vamp is a lightweight and breathable seamless mesh coated in PU that creates unique and ornate surface texture on the upper. The pattern design is inspired by the skin of a Poison Dart Frog.
React is Nike's most complete foam. The foam is carved out to create fluid geometry. It is chunkier and pops out from the midsole for a more expressive and bold look.
The Extended TPU Heel Clip was designed for a bolder and more expressive aesthetic together with the React foam.

PRODUCT DETAILS

Did You Know?
  • The React Vision uses the same React cushioning system as the React Element 87.
  • The ‘DIMSIX’ at the heel clip of the React Vision is a design principle to signify the bold and expressive take on sport performance through the lens of lifestyle.
 ‘DIMSIX’ is short for Dimension Six was the name Phil Knight originally wanted prior to Nike.

SU20 - MOVE TO ZERO

NIKE

SPACE HIPPIE

SPACE TRANSFORMED

PRODUCT INSPIRATION

Using recycled materials, the Space Hippie was created as the most sustainable shoe that Nike has ever created.
Space Hippie symbolizes pushing sustainability forward. The name 'Space Hippie' was inspired by two sources; Space, from a sci-fi film and Hippie from the counter culture group who believes in reusing old materials to create something new.

PRODUCT DETAILS

4 Things to know about Space Hippie.
  • Fit for every Athlete - Each of the four styles provide a unique fit option.
  • Made with "Space Junk" - One Athlete's trash is another's treasure. Space Hippie's Flyknit yarns unclude at least 85% recycled Poly. Crater Foam tooling uses 15% Nike Grind rubber combined with 100% recycled foam materials.
  • There is No Resupply Mission on Mars (or Earth - Created from scraps or space junks, the materials used in Space Hippie are inspired by life on mars where resources are zero.
  • A Radically Different Future - Protecting the future of sport starts with reimagining ways to create the product we love most.

PRODUCT DETAILS

Introducing the 4 styles of the Space Hippie and it's designed for;
Space Waste Yarn is made from 100 percent recycled material - Recycled plaste water bottles, T-shirts and Yarn Scraps
Space Hippie uses factory scraps from the production of the Vaporfly 4% and reprocesses the Zoom X foam in a way that uses less than half of CO2e as typical Nike foams
Crater foam is used in all Space Hippie shoes. It is made with a blend of Nike foams and 15% Nike Grind Rubber.
Inside the design Space Hippe 02
SH01: Running
SH03: Urban City Explorer
SH02: Recovery
SH04: Wmns NSW

INSPIRE ME

CREATE YOUR VERY FIRST OWN SNEAKER PLANTER FROM YOUR OLD NIKE SHOES
WHAT YOU NEED?
  • A pair of old sneakers
  • Small Flower Pot or Small pot of Plant
  • Moss Powder (to prevent the shoes from deteriorating)
  • Alternatively, you may recycle your unwanted shoeboxes to create your planter.
SNAP A PICTURE OF YOUR MASTERPIECE, SHARE IT WITH US AND YOU MIGHT STAND TO WIN SOME COOL SWAGS FROM US!
HAVE FUN!