VISUAL MERCHANDISING & STYLING

SP20 SUMMIT / SU20 SEASONAL DOWNLOAD 

Last SP20 brought about the launch of the 

STORE ENVIRONMENT

VISUAL MERCHANDISING AND STYLING

HYPERLOCAL ART

As part of our commitment to lead with HER, the hyperlocal art 

in the store portrays powerful women showing love for sports with a fearless, unapologetic, and fierce attitude. This was created by Soleil Ignacio, a Filipina illustrator from Manila.

OPENING EVENT

SUNSET RUN + INTERACTIVE FASHION SHOW

12 of the Country's Top Elite Athletes and Style Influencers kicked off the event with a Sunset Run and an Interactive Fashion Show, joined by our Store Athletes.

 

It culminated with a surprise performance of one of the country's coolest bands, UDD, where the store was revealed in a grand fashion to VIP members and consumers.

SERVING OUR MEMBERS

The members were granted early access to purchase our newest innovation, the Nike React Infinity. Members reveled in cool activations called “Infinity Points," which enabled them to experience the new technology and bring home awesome content for their social media pages.

NEON TUNNEL

WELCOME TO THE
STARTING LINE

INFINITY RUN CHALLENGE

INFINITY MIRRORS

1/1

EKIN CHALLENGE

100% Conversion for React Infinity Run Trialing

SERVICES OFFERED

WOMEN'S CAPTAINS: BRA FITTING

EXPERT STYLIST 

RUNNING COACH

TREADMILL TRIALING

SOCIAL MEDIA

Members and influencers were excited to use their social media to announce the store opening and share their experience, generating buzz for the new store location!

BRAND MEDIA (OOH)

With the bold idea of "the fearless runs the farthest," we took over the mall’s spherical LED screen, right at the center of the city's boulevard, announcing the rebirth of the store to create excitement about the newest product innovation – the Nike React Infinity.

OPENING EVENT VIDEO RECAP

SOLID 16-WEEK

OPENING PLAN

The 16-week team preparations included DNA refresher courses, DNL Certification for Running, Women's Captain and VM Concept Map Training, Nike React Infinity technology education, and team building activities on:

VISIONING

ENDURANCE

ALIGNMENT

THE TEAM

TEAM CHEER

BIGGER, FASTER, BOLDER TEAM

PH EKIN and Partner ATSE Team joined forces to bring powerful, experienced-based trainings for the team. This will arm them with strength and agility as they lead NSP PH’s highest-traffic and volume door.

"MANY ARE CALLED, BUT FEW ARE CHOSEN TO BE PART OF THE SUPERTEAM THAT IS

THE MALL OF ASIA ARMY"

HONEY CARIÑO

LEADS THE TEAM

 

15+ Years Head Coach

Nike Direct SEA*I Leadership Summit Maxims Winner

DNA CERTIFIED
LEADERS & COACHES:
SERVE YOUR PERSONAL BEST

 

3 DNL CERTIFIED COACHES
IN JUST 1 STORE

THE RESULTS

The spectacular opening night registered impressive business results.

  • REVENUE

    2X

    AVG DAILY REVENUE

    2X SELLING SPACE

    3X BACK OF HOUSE SPACE

  •  CONVERSION RATE

    32%

    (+533bps)

     

    AMIDST 5X MORE TRAFFIC

NIKE MALL OF ASIA

MANILA, PHILIPPINES

© 2020 Nike Direct | NSP | Philippines