Last SP20 brought about the launch of the
VISUAL MERCHANDISING AND STYLING
HYPERLOCAL ART
As part of our commitment to lead with HER, the hyperlocal art
in the store portrays powerful women showing love for sports with a fearless, unapologetic, and fierce attitude. This was created by Soleil Ignacio, a Filipina illustrator from Manila.
SUNSET RUN + INTERACTIVE FASHION SHOW
12 of the Country's Top Elite Athletes and Style Influencers kicked off the event with a Sunset Run and an Interactive Fashion Show, joined by our Store Athletes.
It culminated with a surprise performance of one of the country's coolest bands, UDD, where the store was revealed in a grand fashion to VIP members and consumers.
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SERVING OUR MEMBERS
The members were granted early access to purchase our newest innovation, the Nike React Infinity. Members reveled in cool activations called “Infinity Points," which enabled them to experience the new technology and bring home awesome content for their social media pages.
NEON TUNNEL
WELCOME TO THE
STARTING LINE
INFINITY RUN CHALLENGE
INFINITY MIRRORS
EKIN CHALLENGE
100% Conversion for React Infinity Run Trialing
SERVICES OFFERED
WOMEN'S CAPTAINS: BRA FITTING
EXPERT STYLIST
RUNNING COACH
TREADMILL TRIALING
SOCIAL MEDIA
Members and influencers were excited to use their social media to announce the store opening and share their experience, generating buzz for the new store location!
BRAND MEDIA (OOH)
With the bold idea of "the fearless runs the farthest," we took over the mall’s spherical LED screen, right at the center of the city's boulevard, announcing the rebirth of the store to create excitement about the newest product innovation – the Nike React Infinity.
OPENING EVENT VIDEO RECAP
The 16-week team preparations included DNA refresher courses, DNL Certification for Running, Women's Captain and VM Concept Map Training, Nike React Infinity technology education, and team building activities on:
VISIONING
ENDURANCE
ALIGNMENT
TEAM CHEER
BIGGER, FASTER, BOLDER TEAM
PH EKIN and Partner ATSE Team joined forces to bring powerful, experienced-based trainings for the team. This will arm them with strength and agility as they lead NSP PH’s highest-traffic and volume door.
"MANY ARE CALLED, BUT FEW ARE CHOSEN TO BE PART OF THE SUPERTEAM THAT IS
THE MALL OF ASIA ARMY"
HONEY CARIÑO
LEADS THE TEAM
15+ Years Head Coach
Nike Direct SEA*I Leadership Summit Maxims Winner
DNA CERTIFIED
LEADERS & COACHES:
SERVE YOUR PERSONAL BEST
3 DNL CERTIFIED COACHES
IN JUST 1 STORE
The spectacular opening night registered impressive business results.
