CDS - NIKE WOMEN

ZEN AT CENTRAL WORLD BANGKOK

 

On 28th November 2019, we launched Thailand's first NIKE WOMEN concept store located in Zen.

Zen is Thailand's largest mega shopping complex occupying 830k sqm, with 550k retail space. Zen is known for its industrial edge, modern furnishings, and pop-graphic backdrop of wallpapered panels. You can get there via an overhead walkway that links Chit Lom and Siam BTS Skytrain stations to CentralWorld Bangkok.

CONSUMER PROFILE

YOUNG ACTIVE WOMEN

LED BY STYLE, AUTHENTICATED BY TRENDS

 BLENDS SPORTS AND STYLE

INFLUENCERS: FASHION, CELEBRITIES,  BEAUTY MAGAZINES

 SHOPS FOR 60% HER , 40% OTHERS

MOTIVATION: 60% WANT/IMPULSE , 40%NEEDS

 DIGITAL CONNECTED AND SOCIAL MEDIA SAVVY

FLOOR LAYOUT

VISUAL MERCHANDISING & STYLING

STORE INTERIOR & FITTING ROOM 

STORE FINANCIAL SUMMARY SCALE PLAN

$50K USD

NIKE INVESTMENT

(SPACE)

$10K USD

NIKE INVESTMENT

(DC)

$50K USD

RETAILER INVESTMENT

76 SQM

SPACE SIZE

$387K USD

RETAIL SALES

$5.1K USD/SQM

PRODUCTIVITY