CDS - NIKE WOMEN
ZEN AT CENTRAL WORLD BANGKOK
On 28th November 2019, we launched Thailand's first NIKE WOMEN concept store located in Zen.
Zen is Thailand's largest mega shopping complex occupying 830k sqm, with 550k retail space. Zen is known for its industrial edge, modern furnishings, and pop-graphic backdrop of wallpapered panels. You can get there via an overhead walkway that links Chit Lom and Siam BTS Skytrain stations to CentralWorld Bangkok.
YOUNG ACTIVE WOMEN
LED BY STYLE, AUTHENTICATED BY TRENDS
BLENDS SPORTS AND STYLE
INFLUENCERS: FASHION, CELEBRITIES, BEAUTY MAGAZINES
SHOPS FOR 60% HER , 40% OTHERS
MOTIVATION: 60% WANT/IMPULSE , 40%NEEDS
DIGITAL CONNECTED AND SOCIAL MEDIA SAVVY